Thursday, 28 March 2013
Day One - Thursday 28th March
Opening Balance : £12.43
So It's day one of my four weeks to make £4,000 challenge. Its not an optional challenge... its either that or I shut down my business. I'm not one to give up unless there is no other option so here goes - one last battle, one last chance and four weeks to save a business.
I hope you will join me along the journey as I scramble through the next four weeks in my drastic attempts to change my business's fortunes. I am literally going to try everything - and I will report back what works and what doesn't and hopefully - just maybe - it will give you some ideas for your business or even your personal finances.
So some back ground on my business and I.
I am Kat Jackson, for those that don't know me, a ridiculously determined and stubborn individual from Cornwall. I am 23 and have been running my business for about three years. I opened RelaxAhh the shop this time last year at +Heartlands Cornwall www.heartlandscornwall.co.uk, along side the shop I run various workshops calling upon my training in Drama Therapy and my Training in Youth Work and Charities. Over all I have a successful business model. My problem is very high overheads, and not enough collateral to be able change my circumstances to have lower overheads or during winter months be able to afford the overheads. With a push I know it is possible and once these four weeks are over I will progress into looking at changing those circumstances. I am very lucky to have some friends with fab ideas and great business minds and i'm sure that they will feature heavily over the next four weeks!
RelaxAhh has a Facebook and a Twitter account along with a website, www.relaxahh.com, although within the next week there will be a MASSIVE change to the website.
So what I have done today to start this £4,000 - well to start I've started this blog - which I hope will spread like wild fire. I think its really important to look at how social media works for your Business. Through a mixture of Facebook posts and Twitter feeds I have a fairly large online following which I hope to use to my advantage through the next four weeks. A small reminder to other businesses or people thinking of setting up a business, I have 600 Facebook fans, if every single one of them bought a £3.00 soap from RelaxAhh, I would have £1800.00 - but Facebook likes don't work like that, and it can feel frustrating but not every fan will buy.
I have almost finished the re-design of the website. My current website www.relaxahh.com really doesn't work as well it should do. So a new website that is much more user friendly and much more successful will be uploaded. With the help of a friend and a fellow business person - Tim Hendy currently from Liminal Design we shall be able to include the new logo and updated branding into the website. Hopefully this will help inform people better in regards to my business ethos and attitudes.
I have also come up trumps today - thank goodness for the power of Facebook. Truro.com is an amazing website which allows Cornish Business to sell products online. If anyone is interested you should definitely have a nosy. Liking their page on Facebook was certainly helpful as they advertised some free stall space.
Its rare that opportunities such as free stalls come along, so I was in there like a shot... so a date for your diaries... RelaxAhh will be at Helston Street Market on April 5th.
I have also spent some time putting together a small catalogue for shops and businesses in the area to be able to buy some products from RelaxAhh at wholesale cost. There's not much to report there, as I sent e-mails with these catalogues attached to three shops I visited in St Ives yesterday - so that's just a waiting game.
So despite the fact that I haven't boosted my current balance today - I have found an opportunity to make some money on the 5th!
So that's Day One Folks! What do you think? Let me know in the comments. Please NO 'Its not possible' comments though, allot of this journey is going to be powered by some positive thinking and i need an army of positivity behind me!!!
Closing Balance : £12.43